A small intro
About Us
Welcome to
TFP - Time for Print Models Agency
Boldly embarking on our journey in November 2021, TFP defined itself as a revolutionary Egyptian modeling agency, standing out from fixed norms and preconceived assumptions that have been solidified within the industry. Refraining from unattainable standards, we choose to be non-conformists, reflecting reality in its most genuine sense. Our notion to bring about change stemmed from our perception of a significant market gap; one that is limiting of potential and restrictive of curation.
TFP arose to eradicate the confined modeling environment, which has
inevitably halted creative liberty. Challenging the bodily saturation of fixed beauty standards, our unwavering aim is to evoke purposeful brand stories, giving rise to the new and reality-reflecting faces.
TFP’s objective is not merely to stand out, but is rather focused on inclusively depicting unique selves and embracing all differences in order to connect with wider audiences. We’re not only presenting faces, we’re introducing role-models that extoll diversity.
In that sense, digitalization emits positivity rather than distortions. Criteria do not exist within our framework. We are liberated, and thus we refuse to be captured in a trap box. Our belief is that modeling is for everyone who is willing and able to authentically represent their true selves. Our belief system revolves around a catch-all representation of beauty features, heights, weights, and backgrounds.
Fun Fact: “Time for print” is a term that describes an arrangement between a model and a photographer where the photographer agrees to provide the model with the pictures selected from the photoshoot session.